Shape the Future
Shape the Future
Shape the Future
Date
February 18, 2024
Tags
Animation, Rhetoric
Premise
Premise
Premise
In today's digital age, the way we consume news and information has undergone a profound transformation. With the rise of social media platforms, the accessibility of information has
In today's digital age, the way we consume news and information has undergone a profound transformation. With the rise of social media platforms, the accessibility of information has increased exponentially. However, this newfound convenience comes with its own set of challenges, particularly concerning the credibility and reliability of the content we encounter.
In today's digital age, the way we consume news and information has undergone a profound transformation. With the rise of social media platforms, the accessibility of information has increased exponentially. However, this newfound convenience comes with its own set of challenges, particularly concerning the credibility and reliability of the content we encounter.
increased exponentially. However, this newfound convenience comes with its own set of challenges, particularly concerning the credibility and reliability of the content we encounter.
Task
Task
Task
To create a short, animated motion graphic video that is eye-catching, persuasive and features a clear call to action.
To create a short, animated motion graphic video that is eye-catching, persuasive and features a clear call to action.
Tools
Tools
Tools
Microsoft Word, Adobe Acrobat, Adobe Illustrator, Adobe After Effects, Adobe Media Encoder
Microsoft Word, Adobe Acrobat, Adobe Illustrator, Adobe After Effects, Adobe Media Encoder
Process
As a designer and critical thinker, my journey into exploring this topic began with a personal revelation sparked by conversations with my roommate. Engaged in political debates fueled by misinformation from TikTok and Instagram, I witnessed firsthand the alarming trend of my generation relying solely on social media for news and political discourse. Reflecting on the implications of this, I embarked on a mission to showcase the importance of reputable news sources and the dangers of misinformation on social media.
Drawing from research of scholarly articles, government websites, and population studies, I uncovered startling statistics that confirmed my initial thoughts. It was evident that the majority of millennials and Gen Z-ers prefer social media platforms over traditional news outlets. Moreover, the fact that fake news spreads faster and wider than the truth poses a significant threat to societal cohesion and informed decision-making.
Process
With a clear understanding of my video's purpose, I set out to craft a compelling narrative that would resonate with my chosen audience—primarily Canadians and members of my generation who are going to spearhead the future in leadership and decision-making. Navigating the complexities of recent legislative developments regarding news on social media posed a challenge during my project's conceptualization, due to the passage of a recent bill in Canada which triggered significant discourse with major social media companies such as Meta and TikTok and eventually had Canadian news banned on various social media platforms. For the sake of my video, I decided to disregard this information as it would just further complicate my short video and take away from the primary message.
As a designer and critical thinker, my journey into exploring this topic began with a personal revelation sparked by conversations with my roommate. Engaged in political debates fueled by misinformation from TikTok and Instagram, I witnessed firsthand the alarming trend of my generation relying solely on social media for news and political discourse. Reflecting on the implications of this, I embarked on a mission to showcase the importance of reputable news sources and the dangers of misinformation on social media.
Drawing from research of scholarly articles, government websites, and population studies, I uncovered startling statistics that confirmed my initial thoughts. It was evident that the majority of millennials and Gen Z-ers prefer social media platforms over traditional news outlets. Moreover, the fact that fake news spreads faster and wider than the truth poses a significant threat to societal cohesion and informed decision-making.
With a clear understanding of my video's purpose, I set out to craft a compelling narrative that would resonate with my chosen audience—primarily Canadians and members of my generation who are going to spearhead the future in leadership and decision-making. Navigating the complexities of recent legislative developments regarding news on social media posed a challenge during my project's conceptualization, due to the passage of a recent bill in Canada which triggered significant discourse with major social media companies such as Meta and TikTok and eventually had Canadian news banned on various social media platforms. For the sake of my video, I decided to disregard this information as it would just further complicate my short video and take away from the primary message.
I crafted a script designed to engage viewers by rhetorically appealing to their emotions (pathos), highlighting the negative impact of social media. Incorporating statistics such as "85% of Gen Z acquires news from social media" added credibility (ethos) to the message. The conclusion of the script appealed to logic (logos), emphasizing the consequences of not addressing the issue. Throughout the process of storyboarding and prototyping, I focused on imagery associated with politics, using vibrant colors and symbols to reinforce key themes. Consistent font and color choices were made to enhance visual impact. The video's central theme—a simulated phone screen scrolling through social media—was chosen for its relatability to viewers' experiences as they are likely to watch the video on a phone while scrolling a social media feed. Some of the feedback I received from my peers and teachers during these early conceptual phases was that my idea had potential and it would rely on effective execution.
Without any previous practice with Adobe After Effects, I embraced the opportunity to learn and experiment, honing my skills through practice and feedback sessions. Iterating through rough drafts and practice exercises (ICE6), I welcomed critiques and suggestions, refining my vision to enhance clarity and impact. Most notably, I ended up reimagining the opening scene to feature conspiracy theory protestors as opposed to a politician—a more striking symbol of the misinformation prevalent on social media platforms.
The creation process started in Adobe Illustrator, where I tediously crafted many graphic and typography files from scratch. This step was time-consuming, particularly the creation of the first protest scene. Each scene of the video was created in its own file, which was then seamlessly integrated into the Adobe After Effects project timeline. This facilitated easy editing and adjustments throughout the production process, thanks to Adobe's smooth integration capabilities.
I dedicated time to experimenting with various sound effects and music tracks until I found the ones that best complemented the visuals. After many days of work and continuous refinement, I was finally happy with my project. This project has been one of my favourites to date, as it not only started to hone my proficiency with Adobe Illustrator and After Effects but also deepened my understanding of rhetoric implementation in video creation. I hope you find the video as enjoyable as I found the process of creating it.
I crafted a script designed to engage viewers by rhetorically appealing to their emotions (pathos), highlighting the negative impact of social media. Incorporating statistics such as "85% of Gen Z acquires news from social media" added credibility (ethos) to the message. The conclusion of the script appealed to logic (logos), emphasizing the consequences of not addressing the issue. Throughout the process of storyboarding and prototyping, I focused on imagery associated with politics, using vibrant colors and symbols to reinforce key themes. Consistent font and color choices were made to enhance visual impact. The video's central theme—a simulated phone screen scrolling through social media—was chosen for its relatability to viewers' experiences as they are likely to watch the video on a phone while scrolling a social media feed. Some of the feedback I received from my peers and teachers during these early conceptual phases was that my idea had potential and it would rely on effective execution.
Without any previous practice with Adobe After Effects, I embraced the opportunity to learn and experiment, honing my skills through practice and feedback sessions. Iterating through rough drafts and practice exercises (ICE6), I welcomed critiques and suggestions, refining my vision to enhance clarity and impact. Most notably, I ended up reimagining the opening scene to feature conspiracy theory protestors as opposed to a politician—a more striking symbol of the misinformation prevalent on social media platforms.
The creation process started in Adobe Illustrator, where I tediously crafted many graphic and typography files from scratch. This step was time-consuming, particularly the creation of the first protest scene. Each scene of the video was created in its own file, which was then seamlessly integrated into the Adobe After Effects project timeline. This facilitated easy editing and adjustments throughout the production process, thanks to Adobe's smooth integration capabilities.
I dedicated time to experimenting with various sound effects and music tracks until I found the ones that best complemented the visuals. After many days of work and continuous refinement, I was finally happy with my project. This project has been one of my favourites to date, as it not only started to hone my proficiency with Adobe Illustrator and After Effects but also deepened my understanding of rhetoric implementation in video creation. I hope you find the video as enjoyable as I found the process of creating it.
As a designer and critical thinker, my journey into exploring this topic began with a personal revelation sparked by conversations with my roommate. Engaged in political debates fueled by misinformation from TikTok and Instagram, I witnessed firsthand the alarming trend of my generation relying solely on social media for news and political discourse. Reflecting on the implications of this, I embarked on a mission to showcase the importance of reputable news sources and the dangers of misinformation on social media.
Process
Process
As a designer and critical thinker, my journey into exploring this topic began with a personal revelation sparked by conversations with my roommate. Engaged in political debates fueled by misinformation from TikTok and Instagram, I witnessed firsthand the alarming trend of my generation relying solely on social media for news and political discourse. Reflecting on the implications of this, I embarked on a mission to showcase the importance of reputable news sources and the dangers of misinformation on social media.
Drawing from research of scholarly articles, government websites, and population studies, I uncovered startling statistics that confirmed my initial thoughts. It was evident that the majority of millennials and Gen Z-ers prefer social media platforms over traditional news outlets. Moreover, the fact that fake news spreads faster and wider than the truth poses a significant threat to societal cohesion and informed decision-making.
With a clear understanding of my video's purpose, I set out to craft a compelling narrative that would resonate with my chosen audience—primarily Canadians and members of my generation who are going to spearhead the future in leadership and decision-making. Navigating the complexities of recent legislative developments regarding news on social media posed a challenge during my project's conceptualization, due to the passage of a recent bill in Canada which triggered significant discourse with major social media companies such as Meta and TikTok and eventually had Canadian news banned on various social media platforms. For the sake of my video, I decided to disregard this information as it would just further complicate my short video and take away from the primary message.
I crafted a script designed to engage viewers by rhetorically appealing to their emotions (pathos), highlighting the negative impact of social media. Incorporating statistics such as "85% of Gen Z acquires news from social media" added credibility (ethos) to the message. The conclusion of the script appealed to logic (logos), emphasizing the consequences of not addressing the issue. Throughout the process of storyboarding and prototyping, I focused on imagery associated with politics, using vibrant colors and symbols to reinforce key themes. Consistent font and color choices were made to enhance visual impact. The video's central theme—a simulated phone screen scrolling through social media—was chosen for its relatability to viewers' experiences as they are likely to watch the video on a phone while scrolling a social media feed. Some of the feedback I received from my peers and teachers during these early conceptual phases was that my idea had potential and it would rely on effective execution.
Without any previous practice with Adobe After Effects, I embraced the opportunity to learn and experiment, honing my skills through practice and feedback sessions. Iterating through rough drafts and practice exercises (ICE6), I welcomed critiques and suggestions, refining my vision to enhance clarity and impact. Most notably, I ended up reimagining the opening scene to feature conspiracy theory protestors as opposed to a politician—a more striking symbol of the misinformation prevalent on social media platforms.
The creation process started in Adobe Illustrator, where I tediously crafted many graphic and typography files from scratch. This step was time-consuming, particularly the creation of the first protest scene. Each scene of the video was created in its own file, which was then seamlessly integrated into the Adobe After Effects project timeline. This facilitated easy editing and adjustments throughout the production process, thanks to Adobe's smooth integration capabilities.
I dedicated time to experimenting with various sound effects and music tracks until I found the ones that best complemented the visuals. After many days of work and continuous refinement, I was finally happy with my project. This project has been one of my favourites to date, as it not only started to hone my proficiency with Adobe Illustrator and After Effects but also deepened my understanding of rhetoric implementation in video creation. I hope you find the video as enjoyable as I found the process of creating it.