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Roar Organic

Roar Organic

Transforming ROAR Organic's content strategy through multi-platform storytelling.

Transforming ROAR Organic's content strategy through multi-platform storytelling.

Transforming ROAR Organic's content strategy through multi-platform storytelling.

Role

Creative Director, Visual Designer, Cinematographer

Team

Tyler Muller (GBDA 202)

Time

Fall 2024, 2 months

Tech

Illustrator, Photoshop, After Effects, Premiere Pro

advertising

advertising

advertising

visual strategy

visual strategy

visual strategy

motion design

motion design

ROAR Organic Canada had strong visual branding but was stuck with a major content problem. Their digital presence was limited to short clips under 30 seconds and basic influencer partnerships, missing the deeper storytelling and broader audience reach they needed to really grow. The brand was mostly connecting with women but needed to expand into the health-conscious male market while keeping that vibrant, summer energy that made them recognizable.

ROAR Organic Canada had strong visual branding but was stuck with a major content problem. Their digital presence was limited to short clips under 30 seconds and basic influencer partnerships, missing the deeper storytelling and broader audience reach they needed to really grow. The brand was mostly connecting with women but needed to expand into the health-conscious male market while keeping that vibrant, summer energy that made them recognizable.

Spec Ad

This project identified huge untapped potential in ROAR's brand ecosystem, leading to the development of "Restore with ROAR"—a complete campaign strategy that would transform their entire digital presence. Instead of just making more content, the approach involved building a comprehensive narrative framework that could work seamlessly across every platform, from social media to traditional ads.

Spec Ad

The key insight was shifting the focus from just selling a drink to selling a lifestyle. The goal was to position ROAR as the catalyst for active, joyful living—not just another beverage choice.

Motion Graphic

Execution

Research & Concept Development
The process began with deep market analysis and consumer behavior research to pinpoint exactly where ROAR was missing opportunities. The ideation phase involved studying competitors and forecasting trends to ensure this campaign would hit hard immediately while building lasting brand value.

Research & Concept Development
The process began with deep market analysis and consumer behavior research to pinpoint exactly where ROAR was missing opportunities. The ideation phase involved studying competitors and forecasting trends to ensure this campaign would hit hard immediately while building lasting brand value.

Production Strategy
Using a Canon 90D DSLR, a Sony a7 camera, and a DJI RS 3 gimbal, the production spanned multiple locations, from professional studios to dynamic outdoor settings. Every shoot was carefully planned to capture authentic moments that would resonate with both existing fans and new target demographics.

Production Strategy
Using a Canon 90D DSLR, a Sony a7 camera, and a DJI RS 3 gimbal, the production spanned multiple locations, from professional studios to dynamic outdoor settings. Every shoot was carefully planned to capture authentic moments that would resonate with both existing fans and new target demographics.

Creative Execution
All post-production utilized the full Adobe Creative Suite—After Effects, Premiere Pro, Illustrator, and Photoshop. Every asset, from motion graphics to print materials, was created from scratch. This approach provided complete creative control and ensured perfect brand consistency across everything.

Creative Execution
All post-production utilized the full Adobe Creative Suite—After Effects, Premiere Pro, Illustrator, and Photoshop. Every asset, from motion graphics to print materials, was created from scratch. This approach provided complete creative control and ensured perfect brand consistency across everything.

Instagram Reel

Key Takeaways

Multi-Disciplinary Thinking
The approach brought UX design principles into traditional advertising, creating campaigns that worked as both brand communication and user experience touchpoints.

Multi-Disciplinary Thinking
The approach brought UX design principles into traditional advertising, creating campaigns that worked as both brand communication and user experience touchpoints.

Technical Excellence
From cinematography to digital illustration, the project demonstrated advanced skills across multiple creative disciplines to deliver something truly unique.

Technical Excellence
From cinematography to digital illustration, the project demonstrated advanced skills across multiple creative disciplines to deliver something truly unique.

Strategic Vision
This wasn't just about making ads. The approach addressed fundamental brand architecture challenges while delivering immediate, measurable results.

Strategic Vision
This wasn't just about making ads. The approach addressed fundamental brand architecture challenges while delivering immediate, measurable results.

Spec Ad

The work was presented through a custom website designed and built specifically for the project, showcasing how creative vision extends into digital product development. The project received recognition for its comprehensive approach to brand transformation and successful integration of multiple creative disciplines.


This campaign demonstrates how innovative design thinking can turn traditional advertising challenges into opportunities for real brand evolution and market growth.