Roar Organic Ad Campaign

Winter 2024
Multi-Media Marketing, Graphic Design, Videography
2 months

Roar Organic is a Canadian energy drink company that promotes healthy living and fun. Along with a classmate I identified some holes in their advertising and created a new multi-media campaigned aimed at increasing customer engagement and boosting digital brand awareness.

All of the media (video, print, and social media) showcased below was created from conceptualization, to production and launch (presentation) by me.

Existing Branding

ROAR’s existing branding although minimal, is quite consistent throughout their social media channels and their website. Hosting an array of bright colours and fruitful designs, their brand image emphasizes fun, summer, and refreshment.

Opportunity

ROAR’s current content is exclusively short form (videos less than 30 seconds long) with no longer ads. Most of their content revolves around influencer sponsorships and product shoots. While their media presence is not bad, there are not many different kinds of media or strong relatability to the target consumers in their ads. More content, specifically ads that contain relatable aspects such as characters and scenarios could drastically help their media presence and solidify them as a staple in the hydration drink market.

New Campaign Concept

The new campaign seeks to increase brand awareness, social perception, and consumer base by creating more content that is relatable, and highly exposed through multiple digital and non-digital mediums. The target demographic will be expanded as well, with hopes of tapping into a male audience that holds the same values of health, and active living as the current - primarily female -audience.

Product Ad 2

Spec Ad 1

Instagram Reel

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