Plaibook

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Kiran Chadwick-Rupp

auto my reply

Auto My Reply

2025

An identity for an AI that replies to Google reviews

Brand Identity · Visual System · Voice · Landing Page · AI

The mark is an A made of two strokes. The blue stroke stands for the automation. The purple stroke turns back down as an arrow, the reply going back to the person who wrote the review.

Primary, on white

Reversed, on blue

App icon

Down to 16 pixels

Why

Context

AutoMyReply is a startup product that uses AI to reply to Google reviews for small businesses, like cafés and salons. Owners are short on time, but reviews are personal. A reply that sounds automated can do more harm than no reply at all.

Intent

The identity needed to make automation feel trustworthy, not cold. It borrows from Google’s world, with a clear blue and bright accents, so it feels at home next to the reviews it answers. The rest is kept simple. There is one mark, one typeface and a small set of colours, each with its own job.

Colour

Every colour has one job

Blue

#1039B5

Purple

#B273FF

Orange

#FF8002

Green

#38C185

Sky

#3098FF

Yellow

#FFDD02

Tint

#EDF2FF

Blue leads. Purple is used for anything the AI writes. Orange is the only action colour. Green confirms a posted reply, yellow is only for stars, and the light tint is used for backgrounds.

Type

Area Normal, one family

Display · 44

Never leave a review unanswered.

Body · 16

Thank you, Lena. So glad the cardamom bun lived up to it. Saturdays get busy, and we’re sorry about the wait.

The system uses one typeface. Hierarchy comes from size and colour rather than more fonts.

Voice

How the replies should sound

Lena M. · Google review

“Lovely little spot. The cardamom bun was the best I’ve had, though we waited a while for coffee on a busy Saturday.”

A generic AI reply

Dear Valued Customer, thank you for your feedback. We appreciate your business and apologize for any inconvenience caused. We hope to see you again soon.

In the AutoMyReply voice

Thank you, Lena! So glad the cardamom bun lived up to it. Sorry about the wait on Saturday. Weekends get busy and we’re working on it. See you soon.

In the world

Every review deserves a reply.

AutoMyReply · now

3 new reviews. 3 replies ready.

Lena, Omar and Priya left reviews this morning. Your drafts are waiting.

Review drafts

Sample review and replies, written to show the voice.

Landing Page

The launch landing page. Testimonials are sample content.

Features

Pricing

Testimonials

Never leave a Google Review

unanswered again

Never leave a Google Review

unanswered again

Never leave a Google Review

unanswered again

AI-powered review responses that sound like your brand, ready in seconds. Boost your local SEO and save hours of your time.

Get Started

See Pricing

See it in action

One click to generate a reply.
One click to post it.
It’s that easy.

Lena M.

Google review · 2 days ago

“Lovely little spot. The cardamom bun was the best I’ve had, though we waited a while for coffee on a busy Saturday.”

Drafted reply

Thank you, Lena! So glad the cardamom bun lived up to it. Sorry about the wait on Saturday. Weekends get busy and we’re working on it. See you soon.

Post reply

Try another

Lena M.

Google review · 2 days ago

“Lovely little spot. The cardamom bun was the best I’ve had, though we waited a while for coffee on a busy Saturday.”

Drafted reply

Thank you, Lena! So glad the cardamom bun lived up to it. Sorry about the wait on Saturday. Weekends get busy and we’re working on it. See you soon.

Post reply

Try another

Lena M.

Google review · 2 days ago

“Lovely little spot. The cardamom bun was the best I’ve had, though we waited a while for coffee on a busy Saturday.”

Drafted reply

Thank you, Lena! So glad the cardamom bun lived up to it. Sorry about the wait on Saturday. Weekends get busy and we’re working on it. See you soon.

Post reply

Try another

Everything you need to manage reviews

Respond to Google reviews faster and more effectively with our powerful toolkit.

AI-Powered Replies

Automatically fetch reviews and generate on-brand responses in seconds.

Review Analysis

Analyze all reviews to check what’s working and where you can improve.

Time Saving

Users save up to 4 hours each week with one-click copying and direct links to respond.

Boost Local SEO

Improve your local search ranking by responding to more reviews consistently.

Brand-Safe

Customize AI responses to match your unique brand voice and personality.

Simple Pricing

Pay only for what you use with transparent per-review pricing.

Simple, transparent pricing

Start free with 5 review responses, then choose the plan that fits your business needs.

FREE

$0/month

Perfect for getting started with customer engagement

Get Started

5 free review responses

Then $0.35 per response

Free, forever:

Review Fetching

Custom Brand Voice

Community Support

PRO

Most Popular

$10/month

For growing businesses that need more review responses

Get Started

25 review responses

Manage up to 3 locations

FREE plan features plus:

Analytics & Insights

More Powerful AI

Priority Support

BUSINESS

$18/month

Multi-location management and advanced analytics

Get Started

50 review responses

Manage up to 10 locations

PRO plan features plus:

Custom Reporting

Pro Voice Customization

Competitive Intelligence

ENTERPRISE

$150/month

For large-scale businesses running multiple locations

Get Started

1000 review responses

Manage up to 50 locations

BUSINESS plan features plus:

Private Support Manager

Automated publishing

Increased Location Limit

Loved by business owners

See how AutoMyReply is helping real businesses save time and improve their online reputation.

“I was spending hours each week responding to reviews. AutoMyReply gives me back that time while still maintaining our cafe’s warm, personal voice.”

Sarah Johnson

Owner, Sunrise Cafe

“Managing reviews across our 12 salon locations used to be a full-time job. Now I spend 10 minutes a day reviewing AI-generated replies, and our response rate is nearly 100%.”

Michael Chen

Marketing Director, Glow Salon

“The tone and language perfectly match our brand voice. Customers think it’s me replying personally, but it takes a fraction of the time.”

Priya Patel

Owner, Spice Market

AI-powered review responses that sound like your brand, ready in seconds. Boost your local SEO and save hours of your time.

Status

Identity and landing page designed for an early-stage startup. The work covers the mark, colour, type, voice and the launch landing page. Product screens were outside the scope.

resume